Lombard – X Activity Analysis (September 22-28, 2025) @Lombard_Finance highlighted both community-centered growth strategies and the Bitcoin liquidity narrative through its social activities this week. The official channels focused on the ambassador program, the achievements in expanding the LBTC ecosystem, and the cross-chain liquidity narrative, emphasizing community engagement and tangible results rather than mere promotion. The most significant issue was the launch of the Ambassador Program Season 2. Lombard recruited 15 new regional leadership positions with a performance-based reward structure, signaling a further strengthening of the community-led growth model. It was characterized by not just content creation but also assigning a key role in spreading the Bitcoin financial narrative in each region. At the same time, the achievements in LBTC's cross-chain expansion were repeatedly emphasized. Notably, the figure of achieving $100 million in TVL on Solana within three weeks established Lombard as a representative BTC asset on Jupiter Lend and Drift Protocol, reinforcing the credibility of Lombard's "Bitcoin capital efficiency." Community reactions were strongest in educational content and recognition of individual contributors. The announcement of Season 2 provided pathways for participation and sparked natural discussions, while posts highlighting the activities of specific contributors (such as @0x_xifeng) led to discourse on regional community expansion. Posts addressing LBTC's achievements on Solana also gained attention, spreading discussions on BTC utilization among DeFi communities. Conversely, unfounded promotional content did not attract attention, revealing that the Lombard community exhibited a significantly information-oriented and mature tendency. In terms of narrative, Lombard positioned itself at the center of the "Bitcoin Financial Renaissance." The expression "bringing Bitcoin to life on-chain" emphasized the shift from a mere store of value to a revenue-generating asset. Unlike competitors who primarily highlight dollar returns based on U.S. Treasury bonds, Lombard presented a structure that can generate revenue from BTC itself as a differentiator. Additionally, it repeatedly highlighted three main competitive advantages: an ecosystem expanded to 13 chains, a decentralized custody consortium involving 14 institutions, and a composable DeFi infrastructure through SDK. The organic spread of influential ecosystem participants was also notable. CoinMarketCap mentioned Lombard as a top-performing project of the week even during market corrections, while researchers and KOLs analyzed the BARD token event and the potential for expanding the Bitcoin capital market, enhancing credibility. Particularly noteworthy was the analysis introducing LBTC as a solution to activate the "sleeping Bitcoin assets" amounting to $1.3 trillion. Partnerships also demonstrated substantial expansion rather than superficial cooperation, with collaboration with KB Kookmin Bank in KODA enhancing credibility for institutional entry. The overall atmosphere can be summarized as cautious optimism. While there were concerns about token price volatility and some selling pressure, these remained secondary issues compared to expectations for the project's technical achievements, community growth, and institutional collaboration. Lombard maintained positive trust by providing a balanced approach to technical progress, partnership announcements, and community engagement opportunities. This week's activities show that Lombard is establishing itself as a core component of Bitcoin financial infrastructure, going beyond merely providing liquidity tokens. The grassroots expansion strategy through the ambassador program, cross-chain scalability, and institutional collaboration acted as important assets in strengthening the project's narrative. Moving forward, systematically promoting cross-chain achievements, expanding educational content on Bitcoin financial mechanisms, and concretizing institutional collaboration cases seem to be the keys to sustained growth. Lombard brings Bitcoin to life onchain, for people, protocols, and platforms.