🦄→◼️ @1inch has generated $750B in total swap volume and is ready to take it to the next level by launching a major rebranding of the project.
With $15B to $40B in monthly volume, @1inch continues to move towards $1T in volume under its new brand. WHAT?? Let's take a closer look at what happened.
Thread 🧵👇
🦄 1inch, number one among DEX Aggregator Protocols, is rebranding its well-known brand “🦄1inch → ◼️1'' ”.
The rebranding of 1inch completes its mission to simplify DeFi for mass adoption: from DEX aggregation to intent-based and cross-chain swaps, each step has improved the user experience.
DeFi adoption in 2025 is growing rapidly: TVL has reached $123B, active users, 14m, weekly transaction volume over $48B. 1inch plays a key role as a top DEX aggregator, providing optimal swaps for beginners and institutions, with integrations on EVM and @solana, accelerating the transition to mass adoption.
1’’ (1inch) is shaping the next stage of DeFi development, unifying its fragmented space with cross-chain solutions that connect various chains, protocols, and tools;
achieving a balance between the freedom of self-custody and seamless interoperability, reflected in the new branding; enhancing security with ISO 27001 and SOC 2 certifications to gain the trust of institutional partners;
and improving the user experience through deep integration, protection against hackers (*this is especially relevant because the sector has lost more than $3B since 2020 due to hacker attacks), optimal commissions, and reliable infrastructure for B2B and B2C users.
Problem → Solution
The rebranding of 1inch → 1'' solves a key market problem, namely the fragmentation and complexity of the ecosystem, which has so far hindered the mass adoption of DeFi.
The new 1'' brand overcomes challenges through innovative cross-chain tools for intent-based swaps that harmoniously combine asset storage autonomy with ease of cross-chain exchange, making processes beneficial for both newcomers and large players.
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