Mixed feelings here. I think the original intentions of infofi were good - have a measurable way to reward people who are the biggest believers in and evangelists of your project. The issue here is that the same metrics used to gauge what it means to be a "believer" are heavily influenced by your existing reach. It is infinitely easier to bullpost than it is to farm a testnet. Maybe the worst part is that KOLs know to some degree the estimated return on bullposting and position accordingly (game is game though) Airdrops have historically been a consequence of bullposting (think OP, ARB, BLUR): bullposting -> growth -> higher valuation -> more funding/treasury to airdrop to reward bullposters Infofi inverts this. KOLs know that already highly valued projects have a large warchest to fund airdrops and disproportionately target these projects Monad is an interesting case. If the power user thesis is validated then I would expect to see many projects follow and reward on onchain metrics rather than social metrics. On the retail investor side, it's much more difficult to discern genuine bullposting from mercenary social capital. I would say the rise of infofi makes people far more wary about investing in a project they see bullposted on ct than say 3 years ago

thinking about it, i guess infofi bullposting is pretty much the 2025 version of galxe social tasking