A failed token launch usually happens when the project provides little liquidity and the presale buyers are only in it for quick profits. As a result, heavy sell pressure builds up immediately after launch, causing the price to crash below its opening level. Can this be avoided when there is a TGE unlock for presale buyers? Yes, there are really only two effective strategies on launch day: 1. Buyback: The project actively buys back tokens around the IEO price to stabilize the market. 2. Refund policy: The project offers investors the option to either claim their tokens OR request a refund. This is what we do, to go to a TGE where only committed holders remain and the people who don't care about the project are out, one way or another. Critics might argue: “What if everyone requests a refund and you end up buying back all the tokens you sold, leaving the project with no funds?” Our response: Then we’ll be back where we started, not hiding behind excuses like most projects do.